When it comes to marketing, brand awareness is one of the key factors any company must capitalize on. This ensures that potential customers don’t just come to make purchases—but also come back again to make repeat purchases and become fully loyal customers. There are many strategies for doing this, but one of the most effective ways to go about boosting brand awareness is using paid-advertising.
That said, there are many types of paid-advertising methods out there that you could utilize to strengthen your brand. To point you to the best ones, we will be sharing the different types of paid advertising methods and how they can help you boost brand awareness.
1. Influencer Marketing
Influencers are great channels to build your brand for many reasons. First, the influencer already has put the effort to create a sizable following. Second, their loyal followers might be the same target audience that you are trying to market to!
With that in mind, paying for and partnering with influencers to review your products or services is an incredibly effective way to market your offerings to their audience. Their followers will also have no problems taking a look at what is offered, simply because they are not committed or forced to make a purchase. Even if they do not buy your things, you have still already boosted your brand awareness because they now know who you are—and will be more than willing to hear more from your business.
2. PPC Advertising
PPC (Pay-Per-Click) advertising is effective simply because you get your ads placed in relevant channels on the internet. For example, such a service will display your ad to users who are querying for products or services that are similar to yours. This means that if they did not already know about you, they would now start seeing who you are and that you offer a possible solution for their needs.
While not originally made for boosting brand-awareness, PPC advertising is still simply quite effective at it. By utilizing strong and targeted keywords that specify what you do, you advertise your brand to interested individuals that are more than willing to learn more about you.
3. Display Advertising
Display advertising utilizes rich visuals and animations to steal a user’s attention to the material. For example, you may have video ads displayed on platforms like YouTube, or you can have animated banners on top of other websites and platforms.
Regardless of how you go about display advertising, it is an excellent way to build brand awareness. This is because these adverts can be displayed on relevant channels. For example, you can advertise your pens and pencils on an art website, or mobile phones on a tech website. In other words, display ads reach out to those who share the same or similar interest, ensuring that they become automatically interested when they see your brand.
There are various other paid advertising methods out there that all can help boost brand awareness, such as social media ads, retargeting ads, and others that you can try out. However, what you finally end up with will depend on your business, offerings, and many other factors. Remember, what works for others may or may not work for you—so take the time to research what works for your audience! That way, you can invest in the right paid advertising strategies to boost brand awareness and grow your business.
Akby is a full-service marketing agency in Kansas, offering website development, paid ads, content creation, and various other services to help companies succeed in the online world. Work with us today and get the paid advertising service you need to grow your brand!