akby logo
  • home
  • the process
  • why digital?
  • our work
  • help
  • blog
Menu
  • home
  • the process
  • why digital?
  • our work
  • help
  • blog
Search
Close

Akby Think Tank

All
Creative
Lead Generation
Paid Advertising
Print
Promo
SEO & Content Creation
Social
Web Development
people working

5 Myths about Lead Generation That Keep You From Growing

Lead generation is an important part of any business’s success. It helps to bring potential customers to your business, build trust with them and eventually

Read More
digital marketing strategy

Why Is Consistency Vital to Your Digital Marketing Success?

Digital marketing is all about creating a consistent, cohesive experience for your customers across all channels. From your website to your social media profiles, every

Read More
women on their smartphones

How to Make a Successful Social Media Strategy: 3 Key Tips

A successful social media strategy is an essential component of any successful business. It is a powerful tool to build relationships, engage with customers, and

Read More
email marketing

What You Need to Know about Email Marketing Lead Generation

Email marketing is a powerful tool for businesses of all sizes. It enables you to reach potential customers and build relationships with existing ones. But

Read More
digital marketing plan

Practical Checklist for Your 2023 Digital Marketing Plan

The digital marketing landscape has seen a rapid transformation in the past few years. As businesses look to leverage technology to reach their target customers,

Read More
social media

4 Tips on Boosting Your Social Media Strategy in 2023

The power of social media has been increasing over the years, making it an essential tool for businesses, brands, and individuals to reach their target

Read More
web design agency

8 Benefits of Investing in a Web Design Agency in 2023

As businesses and organizations continue to move their operations online, investing in a web design agency has become an increasingly important part of success in

Read More
google ads

Debunking Top 7 Myths and Misconceptions about Google Ads

Regarding digital marketing, one of the most popular tools is Google Ads. Unfortunately, many misconceptions and myths about the platform can prevent businesses from taking

Read More
seo analytics

Why Your Page Isn’t Ranking: 6 Issues and How to Fix Them

Several factors could be involved if you have created a great post, but it’s not showing up in search engine results. Maybe the issue is

Read More
Social media marketing

Effective Social Media Marketing Strategies for 2023

2023 is set to be quite an exciting year for businesses and marketers alike. As digital marketing continues to make headway, social media marketing is

Read More
Google search

Updating Search Results 101: How Often Google Does This

It can be quite hard to pinpoint how often Google updates the search results, especially for your website, as Google has not officially commented on

Read More
facebook on laptop

Understanding the Costs of Facebook Advertising in 2022

Facebook advertising is an effective way for businesses to reach their target audiences. With the increasing popularity of social media, companies are increasingly turning to

Read More
backlinks tiers

3 Tiers of Backlinks: The Backlinks You Must Focus On

Backlinking is an important part of search engine optimization (SEO). It is the process of creating one-way or incoming links from other websites to your

Read More
graphic design

5 Reasons to Invest in Graphic Design for Digital Marketing

Digital marketing campaigns that utilize graphics stand out more to potential customers than those without, making graphics a key element in any digital marketing strategy.

Read More
seo company

Affordable vs. Cheap SEO Services: Which Should You Choose?

If you’re looking for SEO services, you will likely run across many options. What’s more, you might have been tempted to go with the cheapest

Read More
Web Design

What Are the Differences Between Web Design & Graphic Design?

You may have encountered the terms web design and graphic design before, but do you know the differences between them? Perhaps you think they are

Read More
digital marketing

Choosing between Short & Long-Term Digital Marketing Strategies

Digital marketing is the process of using technology to promote your business or product online. It can be a very effective way to reach a

Read More
woman using smartphone

Top 9 Ways to Measure Your Brand Awareness on Social Media

As a business owner, social media is a dynamic tool to reach new customers and grow your brand. But how do you know if your

Read More
digital marketing

The 7 Major Objectives of Digital Marketing Campaigns

Digital marketing is the process of using online channels to promote and sell products or services. It involves creating and managing online campaigns that target

Read More
people working

Digital Marketing 101: The Fundamentals of PPC Marketing

Nowadays, you won’t find a company that doesn’t utilize digital marketing because it’s the easiest way to promote its products or services. For this reason,

Read More
« Previous Page1 Page2 Page3 Page4 Page5 Next »
graphic design

5 Reasons to Invest in Graphic Design for Digital Marketing

Digital marketing campaigns that utilize graphics stand out more to potential customers than those without, making graphics a key element in any digital marketing strategy.

Read More
people working

The 8 Essential Qualities of Successful Advertising

Looking at the basics of good advertising might help you develop new ideas and spark your creativity. Whether a campaign uses traditional or digital media,

Read More
graphic design

4 Ways That Graphic Design Can Influence Brand Awareness

Businesses always strive to improve their brand awareness because anything otherwise would compromise your success. It can be hard to stimulate business growth because no

Read More
clothes

Keeping Up with Scene: How to Create Trendy Merch for Your Brand

Promoting your brand entails many processes, prompting you to engage in exhausting brainstorming and production processes. All these are necessary to ensure that your products

Read More
working on graphic design

3 Ways Graphic Design Services Can Help Your Business Grow

As reported by a recent study, people are most likely to retain around 65 percent of any given information when you include a relevant image.

Read More
printing machine

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

Read More
Graphic Design Pieces

4 Mistakes to Avoid to Create Quality Graphic Design Pieces

While we can all appreciate excellent graphics and designs that businesses pump out to attract their audiences, not many understand how much work goes into

Read More
man in red crew neck t-shirt standing beside white wall

4 Great Advantages of Using Branded Merchandise – What to Know

The business environment has become more competitive than ever before. Furthermore, the average attention span of consumers has been significantly reduced. Considering these insights, you

Read More
black iPad displaying color gradient

3 Reasons Branding Is Crucial for Startups – What to Know

In today’s society, a business can only gain traction through well-placed marketing strategies. Although product advertisement will always be present, a certain focus has been

Read More

How Graphic Design Shapes The Impact Of Your Business

It’s easy to think of graphic design as little more than the aesthetic element of a business’s branding, website, or marketing. So long as it

Read More
people working

5 Myths about Lead Generation That Keep You From Growing

Lead generation is an important part of any business’s success. It helps to bring potential customers to your business, build trust with them and eventually

Read More
email marketing

What You Need to Know about Email Marketing Lead Generation

Email marketing is a powerful tool for businesses of all sizes. It enables you to reach potential customers and build relationships with existing ones. But

Read More
digital marketing

6 Ways Your Company Can Effectively Generate Leads Online

Leads are prospective customers interested in purchasing your product or hiring your service. Generating leads is an essential aspect of commerce, and the internet has

Read More
man typing

How to Use Follow-Up Emails to Reengage Prospects Successfully

The art of sending a follow-up email involves patience, communication skills, and the chance to connect with your audience to boost brand awareness. These are

Read More
phrase-get-more-leads-written-on-sticky-note-with

5 Reasons Lead Generation Is Important for Your Business

Businesses should go out of their way to promote their brands, and thankfully, there are many ways to do these, including print, television, and radio.

Read More
person typing on laptop

Email Marketing: Still a Powerful Tool for Converting Customers

When the very first email was sent in 1971, it’s unlikely that Ray Tomlinson, the man who sent it, imagined that email would, later on,

Read More
email letters

Is Your Email Marketing Campaign Flopping? Here’s Why

At the rate that the world is growing even more digitally dependent, to say that email marketing is more valuable than ever would be a

Read More
linkedin

5 Tips to Maximize Your Company’s LinkedIn Presence

In recent years, LinkedIn has become the social network of choice for people who want to connect with other professionals. There are more than 30

Read More
effective email marketing

5 Tips to Help Improve Your Email Marketing Techniques

Email marketing may not seem like it has a place in 2021, but many businesses maintain an active email marketing campaign. In fact, people send

Read More
black iphone 5 on white surface

5 Tips for Generating Leads For Your Business Through Email Marketing

Although many people assume that email marketing is obsolete and no longer works, the reality couldn’t be any more different. Email marketing has successfully generated

Read More
Lead Generation

The Differences Between Demand and Lead Generation

Digital marketing is such a broad topic that it makes it difficult for people with no in-depth background knowledge to learn about its various topics

Read More
person using iMac

Lead Generation 101: Your Top 3 Questions Answered

Lead generation is arguably the most important aspect of digital marketing. Without a steady influx of leads that you can potentially convert into paying customers,

Read More
computer screen displaying 4.7k

Lead Generation Tactics to Avoid at All Costs – Our Guide

Converting your website traffic into sales-qualified leads is not as easy as you think. In 2020, businesses are having to cut through tough competitors who

Read More
Marketing stats on laptop

5 Lead Generation Marketing Trends to Watch in 2020 – What to Know

Lead generation is the first step in the sales funnel, which makes it vital to the success of businesses. There are several lead generation options,

Read More

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

Read More

Does E-mail Marketing Still Work?

E-mail marketing has been one of the pioneers of the online digital marketing world. Even in its’ earliest days, way before social media and online

Read More

Digital Marketing and the Ability to Measure Results

There is no denying that the rise of digital marketing has changed the game and more and more resources are being sent by companies in

Read More
google ads

Debunking Top 7 Myths and Misconceptions about Google Ads

Regarding digital marketing, one of the most popular tools is Google Ads. Unfortunately, many misconceptions and myths about the platform can prevent businesses from taking

Read More
facebook on laptop

Understanding the Costs of Facebook Advertising in 2022

Facebook advertising is an effective way for businesses to reach their target audiences. With the increasing popularity of social media, companies are increasingly turning to

Read More
people working

The 8 Essential Qualities of Successful Advertising

Looking at the basics of good advertising might help you develop new ideas and spark your creativity. Whether a campaign uses traditional or digital media,

Read More
meeting

3 Reasons Why Graphic Design and Advertising Go Hand in Hand

Advertising is a critical component of running a successful business. You can keep existing customers coming back and build your new consumer audience by using

Read More
team

Why You Should Apply Both Paid Advertising and SEO

Are you considering adding paid advertising or Google Ads to your company’s online marketing strategy? Some may say that spending money on paid advertising is

Read More
reading-glasses-and-notebook-with-word-pay-per-click

3 Strategies to Deliver Your PPC Campaign Efficiently

Pay-per-click (PPC) campaigns are effective when it comes to driving leads into sales figures. They can rank a brand in a short period, and they

Read More
Black computer mouse on many hundred dollar bills

Simple Ways to Reduce Your CPC on Google and Facebook Ads

As usual, the world of digital marketing is constantly changing and developing. As marketers, it’s your job to ensure that you keep up and optimize

Read More
paid advertising

3 Paid Advertising Methods to Boost Brand Awareness

When it comes to marketing, brand awareness is one of the key factors any company must capitalize on. This ensures that potential customers don’t just

Read More
Paid Advertising Campaign

How to Successfully Run a Paid Advertising Campaign – Our Guide

Paid ads are something that every company wants to do right because it involves shelling out money to run them. Fortunately, advertising is more comfortable

Read More
ppc marketing

4 Important Benefits of PPC Ads You Can’t Ignore – What to Know

According to digital marketing experts, one of the most lucrative marketing methods is pay-per-click advertising (also known as PPC ads or paid ads). PPC advertising

Read More
person holding black iphone 5

Which Social Media Ad Platform Is The Best for Your Business

Small business owners may find it difficult to direct their digital marketing efforts. Today, there are so many social media platforms, with billions of users,

Read More
google adwords text

2 Beginner’s Tips to Getting Better Returns With Google Ads – Our Guide

Running Google Ads campaigns is an investment that can make your businesses a lot of money. If managed carefully, paid advertising can bring more customers

Read More
person holding smartphone using facebook account

Why Advertise on Facebook? – What to Know

Facebook currently has 1.62 billion active daily users worldwide, and Facebook stories have 300 million active users per day. Each spends an average of one

Read More
PPC letters on a white table

Paid Search Advertising Tips for Startups With a Limited Budget – What to Know

If you’re a startup, your goal is to get your name out there and create buzz around your product or service so that you can

Read More

Why It’s Worth Investing In Your Advertising

Cost effective is important when it comes to deciding your marketing budget. You want to make sure you get a good deal, but only ever

Read More

Digital Marketing and the Ability to Measure Results

There is no denying that the rise of digital marketing has changed the game and more and more resources are being sent by companies in

Read More
apple billboard ad

Print Advertising: Is It Still an Effective Method Today?

Is print marketing still a viable marketing tool today? While most digital marketers may be surprised by the answer, the strength of print is still

Read More
print ads

Top 4 Reasons Why You Should Invest in Print Advertising

Digital marketing has taken the world by storm. After all, nowadays, people always seem to be online, so it’s only natural that companies will focus

Read More
printing machine

A Simple Guide to Managing Custom Printing Projects

If you run a start-up business, it’s essential to develop various ways to promote your company, especially during its opening day. You can prepare to

Read More
Revitalize card

4 Reasons You Should Invest in Print Marketing

There are so many ways you can go about marketing. However, in today’s age, most marketing efforts for businesses are focused online. It means that

Read More
Color Model and Magnifying glass

Tips for Preparing Your Files for Commercial Printing – What to Know

Commercial printing is so much different from printing files at home. When you use your personal printer or go to a place like Staples or

Read More

Offline/Print Marketing Collaterals – Brochures & Flyers

While most businesses have increased the attention they give to digital marketing and budgets have shifted to this direction so much so that companies spend

Read More
merchandise

A Guide: 5 Ways How Custom Merchandise Can Help Your Brand

Today, businesses have been focusing more on adding value to their brands online. But have you ever thought of adding more value to your brand

Read More
eco friendly products

What Are The Most Effective Promotional Products 2022

Businesses purchase many promotional products to help build, foster and strengthen their relationships with customers. They do this by improving their service channel, improving customer

Read More
promotional product

3 Ways Promotional Products Boost Your Marketing

Brands find it trickier to stand out in today’s marketplace since it’s saturated with competition, plus it doesn’t help that modern consumers find it easier

Read More
person holding red and white love print gift wrapper

3 Ways Promotional Products Boost Your Marketing

Brands find it trickier to stand out in today’s marketplace since it’s saturated with competition, plus it doesn’t help that modern consumers find it easier

Read More
round white watch with white band

3 Ways a Promotional Product Can Boost Awareness for Your Start-Up Business

Breaking into a dog-eat-world business landscape can be tricky for start-ups, which is why most of the marketing efforts focus on building brand awareness and

Read More
Marketing promo stats on a laptop

Marketing 101: How To Make the Most Out Of Your Promotional Products

It isn’t uncommon for business owners to see promotional products as a waste of money. However, they can do much more for your business than

Read More

How Promotional Products Raise Your Brand To New Heights

Your marketing and branding strategy isn’t just all about advertising. Sometimes, it’s something a lot more tangible than that. Here, we’re going to take a

Read More
seo analytics

Why Your Page Isn’t Ranking: 6 Issues and How to Fix Them

Several factors could be involved if you have created a great post, but it’s not showing up in search engine results. Maybe the issue is

Read More
backlinks tiers

3 Tiers of Backlinks: The Backlinks You Must Focus On

Backlinking is an important part of search engine optimization (SEO). It is the process of creating one-way or incoming links from other websites to your

Read More
seo company

Affordable vs. Cheap SEO Services: Which Should You Choose?

If you’re looking for SEO services, you will likely run across many options. What’s more, you might have been tempted to go with the cheapest

Read More
people working

Understanding the Relationship Between Social Media and SEO

In recent years, the importance of social media and SEO has become increasingly apparent to businesses of all sizes. While the two may seem like

Read More
people working

How the Integration of SEO and Merchandising Can Help You Grow

As an online retailer, you know that merchandising and SEO are both essential aspects of driving traffic and sales. But you may not realize that

Read More
team

Why You Should Apply Both Paid Advertising and SEO

Are you considering adding paid advertising or Google Ads to your company’s online marketing strategy? Some may say that spending money on paid advertising is

Read More
statistics

Avoid These Common Mistakes to Ensure an Effective SEO Practice

Starting a blog is an exciting venture, but one that requires finesse if you wish to succeed in the highly competitive landscape known as the

Read More
creating content

The Importance of Content Creation and How It Grows Businesses

Content is one of the most important factors to consider when building one’s business. After all, people go online for content, and without such content

Read More
typing on laptop

4 Ways Social Media Helps Improve Your SEO Performance

Do social media platforms truly affect search engine rankings? The fact is that it really doesn’t matter. Social media plays a significant part in helping

Read More
typing

Building Your Backlink Network: Why and How You Should Do It

Did you know that the highest-ranking websites in Google’s search results have four times more high-quality backlinks than lower-ranking websites? That means having a network

Read More
seo on laptop

6 Warning Signs Your SEO Strategy Needs an Overhaul

Every business wants to be the most profitable it can be for the least amount of money. For this reason, business owners invest in search

Read More
laptop

Increase Your Ranking: What You Should Focus On for SEO

Search Engine Optimization is the process different companies depend on to help their websites rank higher in search engines like Google. The higher a website

Read More
alphabet blocks with SEO word on blue background

Why Use Long-Tail Keywords in Search Engine Optimization

Long-tail keywords aren’t just longer; they’re also more specific. And using long-tail keywords in search engine optimization (SEO) can have a lot of benefits. Ranking

Read More
working on podcast

5 Content Strategies to Keep Your Audience Tuned in Online

Maintaining a steady viewership is an issue faced by most content creators online. A factor that’s important in keeping it stable is content marketing strategies,

Read More
working on laptop writing for seo

5 Simple Ways to Improve Your Content Writing For SEO

Searching online is one of the best ways audiences discover content. This has provided companies with both the opportunity and the challenge of positioning themselves

Read More
seo

Make Your Small Business Succeed: 4 SEO Trends in 2021 to Watch Out For

Attracting visitors to your website can be a tedious task, especially if you don’t have a proper and effective Search Engine Optimization (SEO) strategy in

Read More
laptop

4 Ways to Optimize a Newly Created WordPress Site

If you’re planning on building your own website via WordPress, then you need to be sure how you can optimize it for higher search rankings.

Read More
seo

3 SEO Tips to Push Your Website’s Rank as High as Possible

Today, it is a given that companies, regardless of the size, will need a website. After all, the world has undergone a digital revolution, and

Read More
person using iMac

Increasing Your Revenue: Using Content to Drive Sales

Today’s fast-paced market is only as demanding as its consumers. With the many technological advancements the world has now, consumers expect highly from small to

Read More
linkedin

3 LinkedIn Marketing Tips to Boost Your Social Reach

No business can operate without customers and since establishing communication directly impacts their success, it’s no surprise that social media is dominating the landscape with

Read More
« Previous Page1 Page2 Next »
women on their smartphones

How to Make a Successful Social Media Strategy: 3 Key Tips

A successful social media strategy is an essential component of any successful business. It is a powerful tool to build relationships, engage with customers, and

Read More
social media

4 Tips on Boosting Your Social Media Strategy in 2023

The power of social media has been increasing over the years, making it an essential tool for businesses, brands, and individuals to reach their target

Read More
Social media marketing

Effective Social Media Marketing Strategies for 2023

2023 is set to be quite an exciting year for businesses and marketers alike. As digital marketing continues to make headway, social media marketing is

Read More
facebook on laptop

Understanding the Costs of Facebook Advertising in 2022

Facebook advertising is an effective way for businesses to reach their target audiences. With the increasing popularity of social media, companies are increasingly turning to

Read More
woman using smartphone

Top 9 Ways to Measure Your Brand Awareness on Social Media

As a business owner, social media is a dynamic tool to reach new customers and grow your brand. But how do you know if your

Read More
people working

Understanding the Relationship Between Social Media and SEO

In recent years, the importance of social media and SEO has become increasingly apparent to businesses of all sizes. While the two may seem like

Read More
Email Marketing

4 Email Marketing Statistics Digital Marketers Should See

Trends are one of the essential factors in a digital marketing campaign. Since they are ever-changing, being up-to-date is one of the responsibilities of marketers

Read More
person working

Top Reasons Email Marketing Is Essential in the Present Time

In 2022, is email marketing still a viable marketing channel? Should you toss out the idea, move on, and entirely disregard the concept in favor

Read More
sending emails

5 Email Metrics You Should Not Forget to Track

When you’re doing email marketing for your business, you should know that it’s essential to track your performance. Traditionally, marketers tracked their email open rates.

Read More
person working

The Importance of Email Marketing to Your Business

As digital marketing continues to dominate various industries and make waves and progress, it’s important to keep in mind the basics. Digital marketing is such

Read More
camera

How to Nail Your LinkedIn Video Marketing Strategy

When you think of doing content creation for your business, making a video for LinkedIn is probably not the first thing that comes to your

Read More
phone and laptop

4 Common Cold Email Campaign Mistakes to Avoid Today

For a long time now, businesses have been using email as their primary mode of communication. It’s utilized so much that brands have been using

Read More
reddit

2 Groups Your Business Should Start Its Workweek Interacting In

At the start of every workweek, your mind is already set on taking on specific tasks that are concerned with running your business, thanks to

Read More
facebook ads

Facebook Advertising Guide: Turning Your Audience Into Customers

There’s no denying that Facebook is the most popular and widely used social media channel today. With over 2.74 billion monthly active users worldwide, this

Read More
person holding black iphone 5

3 Steps to Get Started with Social Media Marketing

While traditional marketing methods, such as television and print ads, may have worked many years ago, they are not as useful now. Sure, they still

Read More
green plant with white flowers

Successful LinkedIn Marketing: 3 Lessons to Learn From It

In today’s digitally-driven business landscape, it’s clear that companies are obliged to capitalize on any and every available opportunity to get ahead of the competition.

Read More
black iphone 4 on brown wooden table

Social Media Marketing: 4 Reasons Why Your Business Needs It

As an entrepreneur, you must make an effort to go where your potential customers spend most of their time! Especially in today’s online world, where

Read More
man holding tablet computer

Social Media Marketing: How LinkedIn’s Ad Transparency Affects Your Posts

LinkedIn is an incredibly popular business and employment-oriented online service that is widely used all across the globe. While its use and functionality are geared

Read More
person holding space gray iPhone X

Our Guide to New Product Launches: Utilizing Social Media

A product launch is a campaign designed to introduce new products and services a brand offers. One of the best ways to plan a product

Read More
Design color palette on a laptop

5 Graphic Design Tips for Social Media – Our Guide

In terms of digital marketing, social media and graphic design complement each other perfectly. The former provides business owners a way to instantly connect with

Read More
« Previous Page1 Page2 Next »
web design agency

8 Benefits of Investing in a Web Design Agency in 2023

As businesses and organizations continue to move their operations online, investing in a web design agency has become an increasingly important part of success in

Read More
website

Helpful Ways You Can Reduce Your Website’s Bounce Rate

In the world of digital marketing, it is important to know that you are driving interested visitors to your website and converting as many of

Read More
looking at laptop

Tips for Building a Responsive Website for Conversion Rate Optimization

When you are improving your website, you need to think about how it ranks in a search engine. Search engine optimization and search engine marketing

Read More
wordpress

What Are 301 Redirects and Why Are They Important?

A well-designed, perfectly functioning website is crucial to every business’s long-term success, and building one is not a one-time project that you can leave alone

Read More
women looking at laptop

Understanding the Correlation Between a Website’s UX and SEO

One of the most important things to consider when you want to achieve business growth and success is a website. It’s what people on the

Read More
UX designers

UX and UI: How They Are Different and Why They Are Important

There is a long list of technical jargon that is commonly used in the world of website development. Among the lengthy list of technical words,

Read More
Web Development on a Computer desk top

5 Valuable Reasons to Employ SEO for Your Website – What to Know

When talking about digital marketing, many people will instantly mention ‘SEO.’ There has been much talk about the use of Search Engine Optimization (SEO) in

Read More

10 Things to Keep in Mind When You’re Building Your Website

Whether you choose to have your website made by a professional designer or you want to try your hand at doing it yourself, there are

Read More

Key Stats You Should Track for Your Website Visits

If you’re at that point where you’ve managed to setup your professional website and you’re following some of our previous advice to track visitors, it’s

Read More
akby logo
Instagram Facebook Linkedin Google-plus Twitter Envelope

© Akby. All Rights Reserved.

Resources

  • Home
  • Blog
  • Our Work

Support

  • Help
  • Privacy Policy
  • Cookie Policy

Clients

  • Home