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Understanding the Correlation Between a Website’s UX and SEO

One of the most important things to consider when you want to achieve business growth and success is a website. It’s what people on the internet see and search up when they need information from your business. Along with that, a business website is also what those users  base their impression off on your brand. 

So how can you deliver the best experience for your site visitors? And how can you make the site more visible for potential customers through the search engines? Keep on reading to learn more about it.

Defining UX and SEO

Two important concepts to grasp when it comes to website development and design are UX (user experience) and SEO (search engine optimization). 

A UX refers to a website visitor’s experience in using your site. This includes their waiting time, navigation of the site, and what information they could get from a website. Some websites offer better UX than others, which inevitably makes those site visitors stay on that page more rather than clicking off right away. 

Meanwhile, SEO defines the techniques that help improve a website and increase the traffic it receives organically. SEO’s goal is to increase the ranking among search engines like Google and Bing so that more people can see the site. Being high on the search results page, even locally, usually means your content is being recommended to potential customers.  

Assessing the Effects of UX on SEO

UX has quite an impact on a business website’s SEO ranking. This impact can either be good or bad, depending on just how much ease or problems website visitors experienced while using and checking out the site.

If Google notices that people are staying longer and has a smooth interface on your website, it’s a good thing. The algorithm determines that there’s a positive UX, and it improves your search engine ranking as a result. 

However, it also creates the opposite effect. If Google’s algorithm notices that people are clicking off right away or is loading way too slow to even see anything, it takes note of the poor UX and tends to place your website on the lower end of the search results. 

Improving a Website’s UX for Its SEO

The most optimal type of UX is one that can provide excellent information, has content that doesn’t take forever to load, and is problem-free when it comes to navigation. Even if you feel like your site isn’t fully there yet, there are some ways on how you can improve its UX.

Try and experiment with the web design a little bit. See what elements can be eliminated or replaced. Assess the type of content you’ve been putting out and ponder over whether that’s what your site visitors are looking for. 

Remember that a better UX will bode better for the site’s SEO ranking. Invest in digital marketers and web designers who will be able to bring out the potential in your business website and make it the best it can be. 


To sum it up, the condition of a website’s UX can affect its SEO ranking. Taking Google’s algorithm and the satisfaction of your customers into account, it’s much more ideal to strive for a positive UX rather than leaving it up to chance. 

Want a bit of help with your website development? Akby is a full-service marketing agency that can provide its services to clients in Kansas, USA. Get in touch with us today!

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