For a long time now, businesses have been using email as their primary mode of communication. It’s utilized so much that brands have been using email to market to their audience effectively.
Not only is this fast, convenient, and cost-effective, but it also delivers relevant content to recipients on a one-to-one basis. In fact, a lot of people prefer to receive an email from a business they’ve recently purchased from. But there is one thing that can stop many businesses dead in their tracks: common cold email mistakes.
What Is Cold Emailing?
Cold emailing is becoming an increasingly popular method of acquiring new customers and generating sales. Businesses are looking for ways to stand out from their competitors, and cold emails can be a useful way of doing this. But while the cold email may be a great marketing strategy, it can easily fall flat. Your emails may not even get read, which defeats the whole purpose.
For cold emailing to be a success, there are a number of vital mistakes that you must avoid making. Whatever your circumstances, ensure that you don’t make any of these common email cold-calling mistakes by following our handy guide.
1. Ineffective Scripts
Cold emails need to convey the right message that will capture the interest of your audience. However, not all email scripts are effective; they could sabotage the entire strategy. Remember that you only have 3-5 seconds to capture the attention of your prospects, and truthfully, they only care about what you can do for them.
Some scripts are too focused on the company instead of the offer, which makes it ineffective. At the same time, some scripts contain a bad offer due to several reasons. Keep in mind that your offer is the backbone of your cold email outreach, so you need to ensure you have the best one out there.
2. Unclear Call-To-Action (CTA)
Your email may contain a clear message, but if your prospects don’t know which step to take next, that defeats your marketing strategy’s purpose. Having a clear and good CTA in your email is important—invite them to join you in a call instead of asking for their thoughts alone.
3. Lack of Personal Touch
If your email doesn’t show the prospect that you at least research on them, you can easily count on it to go down the drain. Today’s email inboxes are so competitive. Therefore, adding a personal touch to your email content that goes beyond the prospect’s name is crucial.
Personalize your email content by having a statement about the prospect. That personal touch will go a long way that could give you that much-needed boost to reach a wider audience through your cold email campaign.
4. Sales-y Email
Nobody likes receiving emails that are too pitchy or sales-y. Imagine this: someone you have never seen in your life approaches you and sells you something right away. In this situation, you would probably tell them you’re not interested. It’s the same with emails.
If you send an email to someone that is too pitchy, especially on the initial touchpoint, they would probably be quick to send your email to their trash folder or worse, unsubscribe.
When adding your offer in your email content, state it plain and simple with no adjective, and keep it minimal.
Better Email Campaigns for You
There are thousands of examples of cold emails gone wrong, and countless more cold emails that go right. Achieve the latter by avoiding the common mistakes in this post, such as a lack of personal touch, ineffective scripts, too sales-y emails, and an unclear call-to-action.
Let us help you with email marketing and dodge these common mistakes! Akby is a full-service digital marketing agency based in Kansas, USA. Contact us today!