How to Make a Successful Social Media Strategy: 3 Key Tips

A successful social media strategy is an essential component of any successful business. It is a powerful tool to build relationships, engage with customers, and promote products and services. With so many options available, it can be daunting to create a successful social media strategy.

With careful planning and consideration, it is possible to create a successful strategy that will help your business grow and succeed. Here are some key tips to remember when constructing a social media strategy.

1. Consistent Posting

Consistent posting is a key element of any successful social media strategy. It helps to ensure that your followers are consistently updated with fresh content, and allows you to build relationships with them over time. Consistent posting also helps to keep your brand top of mind, which can lead to more followers, more engagement, and more conversions.

When creating a social media strategy, it is important to plan for consistent posting. This means setting a schedule for when and how often you should post, and sticking to it. This can be done by scheduling posts ahead of time using a social media management tool, or by setting aside a specific time each day to post. 

It is also important to mix up the types of posts, such as sharing original content, engaging with followers, and promoting products or services. Doing this can help to keep followers engaged and interested in what you have to offer.

2. Consistent Aesthetics

Consistent aesthetics are an important part of any successful social media strategy. It is essential to ensure that your brand is instantly recognizable across all of your social media platforms. This helps to create a more professional and unified look, which can help to build trust and loyalty with your followers. 

To achieve this, you should choose a few colors, fonts and overall design that you stick to across all of your social media accounts. It is also a good idea to use the same profile photo and cover image for each platform. This helps to create a recognizable brand image and will ensure that your posts look consistent and professional.

In addition to creating a consistent look across all of your social media accounts, you should also be consistent with your content. This means staying on-brand, using the same type of content, such as images, videos, infographics, etc., and posting regularly. This will help to keep your followers engaged and ensure they know what to expect from your brand.

Consistent aesthetics and content will help to create a recognizable brand image and make your social media presence more successful.

3. Consistent Voice

A consistent voice is one of the key elements of a successful social media strategy. It is the tone and language that you use to represent your business across all of your channels. By having a consistent voice, you create a unified message that customers recognize and trust. This helps to establish a strong brand identity and create a cohesive presence in the social media landscape.

When developing your consistent voice, it is important to consider the values and culture of your company. Your voice should reflect these values and be consistent with the way you communicate offline. Additionally, it is important to tailor your voice to each platform, as each platform has its own personality and culture. 


A successful social media strategy requires an understanding of the platforms, the audiences, and the content that resonates with them. It also involves continuous experimentation, analysis, and optimization.

If you want to cultivate a strong social media strategy, Akby has you covered. We are a digital marketing agency that can help you build your online presence. Get in touch with us today to learn more.