Why You Should Apply Both Paid Advertising and SEO

Are you considering adding paid advertising or Google Ads to your company’s online marketing strategy? Some may say that spending money on paid advertising is wasteful if you already have search engine optimization (SEO) practices in place to get clicks. However, there are various benefits to using both approaches simultaneously.

This article will run you through the advantages of using paid advertising with SEO.

Generating More Traffic to Your Site

If you have a well-ranked website, you are expected to get more organic traffic to your site. However, this is not always possible, especially when your competitors also have powerful SEO practices in place. 

You may find that you are not getting traffic even with a good SEO strategy. This is where paid advertising comes into play. Paid advertising platforms can be used to send more traffic to your website. WordStream says you can get twice as many clicks as organic SEO through paid ads.

This can be used to increase brand awareness or push traffic to your site when there is particularly important content that the site has.

Working in Tandem

Although many people believe that paid advertising and organic search are two separate entities, they go hand in hand with online marketing. Paid and organic search advertising can work more effectively when used together.

In a study by Google in 2012, paid ads used in tandem with organic search results increased the click-through rate of the paid ads by 34%.

Paid advertising can help push traffic to your site, while organic SEO can help generate leads. Using both together will be more effective than using just one of them.

Get Higher Rankings

In the same Google study, they also found that using paid ads with organic SEO can increase the website’s ranking on the search engine results page or SERP.

When you work together, organic search and paid advertising can help to boost your rankings. Paid advertising will help to improve your click-through rate, while organic search will help improve your bounce rate. This, in turn, will help drive more organic search traffic and increase your rankings.

Buffer from Changing Policies

Paid advertising can be an excellent way to combat any changes to the search engines’ algorithms. Google has a history of modifying its ranking algorithm, which can negatively impact your rankings.  

In the past, this has negatively impacted the rankings of some websites. If you have invested time, resources, and effort into your SEO practice, it can be devastating to find that your website has dropped a few places in the search engine rankings.

In this case, paid advertising can help generate traffic to your site despite a lowered SERP ranking. This way, you can be sure that there won’t be a sudden drop in traffic to your site and sales.

Compare Results

If you are still unsure, you can also see the difference for yourself. You can cut off all of your PPC ads services for a while and analyze the CTR statistics and sales for that period. You can compare the results of using organic SEO exclusively and when you are using it in tandem with paid ads.

As you can see, using both paid advertising and organic search together will bring you several benefits. Paid ads are a great way to draw extra traffic to your site. On the other hand, organic search is a great way to generate leads.

Combining these two strategies will provide your business with more opportunities than would be available without the use of either of them.

Do you need help with Google Ads in New Jersey? Akby can help you make cost-effective decisions for your paid advertising marketing budget. Contact us to learn more!