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UX and UI: How They Are Different and Why They Are Important

There is a long list of technical jargon that is commonly used in the world of website development. Among the lengthy list of technical words, you may encounter UX and UI. Those are acronyms for User Experience and User Interface, respectively. Although they both deal with how website visitors interact and perceive your website, they are different terms and should not be confused or used interchangeably.

UX and UI: What Is The Difference?

The first notable difference between the two has to do with their names. UX stands for User Experience, and UI Stands for User Interface. Both of these aspects of a website deal with how users interact and perceive your website, and each has a specific function.

UX focuses on how users interact with your website’s different components. In a nutshell, as its name suggests, UX revolves around the overall experience users get when they visit a website. On the other hand, UI refers to the way that a website presents itself to the users who visit the website.

Why Does UX Matter?

The main goal of developing the UX of a website is to make it straightforward and as easy to use as possible. Users who can navigate through a website quickly and easily will be more likely to find what they are looking for. Also, good UX will encourage more users to revisit the website and become repeat customers and, hopefully, become loyal customers of your brand.

Put yourself in your customers’ shoes. If you visit a website and find it slow or difficult to navigate, you will most likely click the close button on that website and never have a second thought about it again. As such, UX should be given the utmost attention and importance to make the most out of all the website visitors who come to your website. 

What Role Does UI Play?

On the other hand, UI also plays an important role. The main reason to increase the quality of the UI is to create a positive and presentable brand image. It may seem like a superficial endeavor, but having a good UI will make the website experience more pleasurable for users.


If you are a business owner who wants to make the most out of your new website, having a strong UI and UX is essential. Although they are usually connected, it is possible to put too much emphasis on one and compromise the other. Both of these aspects of your website should be given equal importance to get maximum results and returns from your website.

Strengthening your UX and UI will require you to think about who your target audience is and what they are looking for when they visit your website. As a business owner, you may be able to use the UX and UI of your website to better connect with your target audience and help them find what they need quickly. The results of doing so cannot be ignored, as it can translate into happier customers and more revenues.

Whether you are looking to improve your website’s UX and UI or have your marketing strategy revamped, Akby can get the job done for you. We are a full-service marketing agency that offers services such as SEO, graphic design, and social media marketing. If you want to boost your digital presence, contact us today!

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