The art of sending a follow-up email involves patience, communication skills, and the chance to connect with your audience to boost brand awareness. These are the emails that you forward after the first one. They are meant to secure contact in case your recipient did not see your email or forgot to reply.
It’s imperative for businesses to implement follow-up emails to prevent your recipients from overlooking your campaigns and key messages. They are also necessary for improving the click rate of your constituents to your call-to-action (CTA).
Here are some tips to help you write a follow-up email guaranteed to get you the response you desire.
1. Lead with a Strong Subject Line
Your subject line is the first impression of the recipient regarding your email. In fact, it is the elevator pitch of your entire email. For most people, the deciding factor in which they will view an email is because of an attention-grabbing subject line.
Craft a subject line that balances creativity but manages to communicate your advocacy in a succinct, straightforward manner. As a general rule, if your subject line consists of six to ten words, people will likely gloss over it and move on to the next email they have in their inbox.
2. Add a Personal Touch
Adding a personal touch will help the recipient resonate with the email better. It gives them value, letting them know that the campaign would not be possible without their help.
It should go without saying that this doesn’t simply extend to adding their name to your message. Take the time to know everything you can about them and include relevant information, letting them know you care.
3. Let Them Know the Value of Your Offer
Make your readers understand the urgency of your email by adding value to your offer. Show them how they can benefit from availing of your services or products. Pose a case study of their daily routine, and emphasize how much it can improve their life.
The most common benefits they could get include speeding up tasks, automating administrative tasks, or obtaining a free, limited-time offer to your products or services.
4. Make Your Layout Mobile-Friendly
These days, people view almost everything on their phones. Most of the time, they are opening emails on their phones for on-the-go access and convenience. They can easily check it during their lunch breaks, while commuting, or before going to bed.
When you send out your emails, make sure to format them in a way that is compatible with mobile devices as well. Design the layout to translate well on mobile as it would on any desktop device.
5. Know When to Quit
When rolling out your emails, it’s important to know when to stop reaching out. At a certain point, you will have to recognize the signs that your prospect did not receive your email successfully.
There are two main reasons why your outreach has failed. First, they respond by requesting to drop out of your email or subscription list. Another reason might be that they do not fall under your ideal buyer persona. In the latter case, you must refine the filters for your contacts.
It’s one thing to craft a good outreach email, but it’s another to actually follow through. Following these steps will ensure your follow-up emails fulfill their intended purpose and reach your constituents.
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