Do social media platforms truly affect search engine rankings? The fact is that it really doesn’t matter.
Social media plays a significant part in helping businesses get their content in front of a broader audience. This results in various SEO benefits, including more backlinks, higher engagement signals, and more owned SERP real estate for branded searches.
Furthermore, mastering both SEO and social media marketing allows businesses to perform better on both platforms. Social media audience analysis allows you to develop better-focused content. SEO research may assist you in determining what your social audience wants to read.
In this piece, you’ll discover four ways social media influences SEO.
1. Improve Your Content Performance
You’re passing up a significant opportunity if you haven’t used social media to distribute your content. Social media channels are vital for disseminating any material produced by your business.
When you upload material on your website but don’t go through the extra steps of sharing it elsewhere, it will just stay there.
You most certainly put forth a lot of effort to make it. It is a waste not to share it.
You may reach a considerably larger audience through social media than you would with your website alone.
Finally, the more people who come and interact with your site’s content, the more favourable user signals you will receive, boosting your search rankings. The effect is indirect, but it exists.
2. More Backlink Opportunities
Sharing your material on social media isn’t only about increasing traffic to it. More views on your material increase the likelihood of someone connecting to it.
Backlinks are an essential aspect of SEO. They demonstrate to search engines that other people value the material on your website. If a piece of content is helpful to users, it will be rated higher.
You might have amazing content that deserves backlinks, but you won’t receive them if it goes ignored. And if the individuals who found your material through social media thought it was valuable, some of them might wish to share it with others.
Even if you don’t have a significant number of followers on social media, your content may spread quickly. It only takes one person to link back to you for additional people to see it, and social media is a terrific place to start.
3. Drives Traffic
One of the most crucial ranking elements has always been traffic. Social media influences site traffic by increasing the exposure of your content.
You may drive a lot more traffic to your website by remaining active on social media and publishing content your audience wants to see.
Because there are so many individuals on social media nowadays, you can be confident that your target demographic is present somewhere. These are folks who may not have discovered your company through search results alone but who might benefit from your products or services.
If you’re starting with SEO, social media can help you get people faster than search engines.
4. Boost Your Local SEO Efforts
Social media impacts local SEO efforts in various ways.
As you may be aware, your NAP (your company’s name, address, and phone number) plays an essential part in local search rankings.
Google will consider your business more legitimate if you keep consistent NAP information across all of your listings and website. This might help you rank higher in local search results. As a result, it’s critical to employ consistent NAP information across your social media profiles, local listings, and website.
Furthermore, specific social media networks allow you to geotag your Stories and posts. This is an excellent approach to increase your presence within a local audience, allowing you to broaden your reach.
Users on Instagram, for example, may search for material that has been geotagged to a specific place. This should help you attract more local visitors.
As you can see from these points, social media plays an integral part in your entire SEO strategy, even if it does not have a direct impact on your results. It primarily works by increasing the exposure of your brand and content, resulting in more traffic.
Akby is a marketing agency offering services like SEO and content creation in Kansas, USA. Get in touch with us today to learn more about our services!