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How to Successfully Run a Paid Advertising Campaign – Our Guide

Paid ads are something that every company wants to do right because it involves shelling out money to run them. Fortunately, advertising is more comfortable and cheaper to do today, as there are increasing numbers of spaces in the online sphere for different prices and budgets. Everyone is trying to stay dominant in an oversaturated market, and the only way to do so is really through the world of digital marketing.

Running your paid ads campaign is more than just investing money and letting it do its thing. There are various techniques and plenty of work you’ll have to do to maximize the returns on investments (ROIs) in the long run. Otherwise, all the resources invested will end up being nullified. Here are ways to run a strategy that is built to “seek and destroy:” 

Do Your Research

Look at the market surrounding your business. Find the direct competitors that are slugging it out with your company in the industry, create a blueprint to find strengths and weaknesses, and then build upon them. This process of running a search is essential for digital marketing tools like Pay Per Click (PPC) advertising. PPC works best when you place your promotions in the right spots, which will help you start receiving conversions. Overall, a proper market search will help you generate a tough and resilient strategy for the best ROIs. 

Run It With Content Creation Plus the Best Keywords

SEO is undoubtedly the best friend of paid ads. These two digital marketing tools work hand in hand, as your advertisements’ landing pages always go back to your website. When you have good content creation in the mix, this increases visibility on search engines thanks to SEO and ultimately boosts paid ads’ strength. Keywords play an integral role in making content, as these are what trigger the algorithm of Google and other engines to show your website in the sea of all other sites. Always have the right mix of broad items and phrases that people might use to find services and businesses like your own because these will make traffic match up better. 

Advertisement Optimization

You’ll have to think about what ad type you’re running for the campaign. If you’re running banner ads on websites with spaces for them, you’ll need an excellent graphic design professional to make these look good and stand out. If you’re running PPC advertising on platforms like Google AdSense, you’ll want better descriptions and titles for your content creation. Overall, it pays to know what can improve your visibility and click-through rates (CTRs) because these will be your best friend. Remember that most people already dislike advertising, so making it less of a chore to watch, read, or deal with will help them click it and see what your company has to offer. 

Read Statistics!

Your website and ads’ statistics say plenty about what you need to change and what you can build upon for future improvements. If you have some pages or advertisements that aren’t doing so well, analyze them, and see what is going wrong with your digital marketing procedure. If a page isn’t getting as many clicks as you’d like, check SEO scores and keywords to boost productivity. Some items might not be useful anymore, so you can cut these out to save on space and resources. Statistics and data say plenty about growth, and using this to your advantage will offer you leagues of competitive advantages over the competition. 


Digital marketing strategies play a large part in what generates ROI for paid ads. You’ll want a system that works well and improves over time, as this is the whole game of advertising. To be sustainable with your investment, you’ll need to put in work to ensure that it continually improves each time the campaign runs. 

Akby is a full-service digital marketing agency in Kansas. We assist clients with top-notch SEO, content creation, advertising, and social media marketing services. We can help you gain a leg up on the competition in an extremely competitive business environment. Contact us to learn more about our full set of services today. 

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