4 Ways That Graphic Design Can Influence Brand Awareness

Businesses always strive to improve their brand awareness because anything otherwise would compromise your success. It can be hard to stimulate business growth because no customer recognizes the brand or the goods and services you offer.  

More popular and mainstream brands have the advantage of established brand awareness and a group of patrons. Still, it’s a completely different story for businesses that aren’t too well-known yet. However, you don’t have to worry as there are several tools that can influence and improve your company’s brand awareness.

Graphic design can be a game-changer when it comes to spreading awareness about your brand. The visual content can be so appealing to customers that they’re likely to remember the business’s information. If your business is struggling with graphic design, marketing professionals can give you a hand. 

Here are four ways graphic design builds and influences brand awareness:

1) Business Logo

Creating a business logo is a must for any brand, no matter what industry you’re in. Consider it as a unique signature of your company that makes your brand stand out from the crowd of other businesses.

Even the most successful social media apps can be differed and spot out by the color that they used in their logo or the insignia that’s designed on top of it. The same goes for just about any market, so take special thought in forming a logo that would represent your business.

2) Marketing Materials

Printed marketing materials such as brochures, postcards, flyers, and more would need excellent visuals to effectively and creatively communicate your business’s information. Graphic design would be responsible for adding that special touch to the prints.

All the components, such as the infographics and posters that you have on your marketing materials, can be used online for your website. Consider developing well-designed advertisements on top of all that to boost your SEO and make the brand more visible too. 

3) Product Packaging

If you’re a product-based business, you should understand the importance of having great product packaging. Although it should convey the necessary information like the name, the details, the ingredients list, and more, it should also capture the attention of a customer.

Graphic design is one of the best ways to make the overall product labels more enticing to your brand. Not only will it attract people to look at the product and encourage them to purchase it, but they will be able to retain the memory of your product with its packaging.

4) Social Media Content

Social media can be such a different avenue compared to other platforms for marketing, as it’s geared towards network after network of people. It’s one of the most ideal ways to kickstart and spread the word about your brand.

With most of these social networking platforms being media-based, graphic design would be a great way to post. Whether it’s in accompaniment with text or on its own, these visuals should catch the eye of their followers and make them remember your brand.


Graphic design can be so powerful in attaining the business goals that your brand has. Brand awareness is a huge part of it, but it also works on helping your customer acquisition and conversion rate. Every company should find that it’s definitely worth investing in.

In need of graphic design? Akby is a full-service marketing agency from Kansas, USA that aims to assist any business of any industry or size. Get in touch with us today!