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5 Email Metrics You Should Not Forget to Track

When you’re doing email marketing for your business, you should know that it’s essential to track your performance. Traditionally, marketers tracked their email open rates. But if there’s anything the last few years taught us about this, it is that the open rate is not the only metric that you should watch. 

In this post. Akby, your trusted digital marketing agency in Kansas, shares some of the most important email metrics that will provide you with valuable information that can help you improve your email marketing strategy: 

Click-Through Rate

You cannot talk about email marketing without talking about click-through rates (CTR). It is one of the most important factors when it comes to measuring your email marketing campaign’s performance. If your click-through rates are high, it means that your emails are relevant and that you’re doing a good job in driving your audience to click on links that are included in your email.


Subscribers are people who have given their permission to receive your email. If your goal is to improve your performance, then the best way for you to do that is to keep your subscribers engaged. So, if you notice that the number of subscribers is declining, it’s time for you to do something about it.

The rate at which subscribers are unsubscribing from your list is crucial. This rate is generally measured by calculating the number of unsubscribes you receive from your list, divided by the number of total subscribers.

Bounce Rate

Bounce rate is the number of newsletters that are being sent to people who didn’t read them. Tracking your bounce rate will allow you to find the cause of this issue. Perhaps you’re sending the wrong information, so it’s better to find out sooner rather than later.

If you’re sending newsletters with a large number of bounces, you should look into improving the content as well as the links and calls to action that you’re including in your emails.


If you’re not getting any sales, your emails are probably not effective. Check your emails’ subject lines and send a few test emails. This will allow you to find out what you should do to fix the problem.

If you’re getting a lot of sales from your emails, you should focus on improving your email marketing strategy by creating more targeted emails.


Have you ever noticed that certain people always open your emails? If so, you might want to send out your emails at certain times of the day. This way, you’ll be guaranteed that your emails will be seen. If you notice that your emails aren’t being read, then it’s time for you to do something about it.


Email marketing is an excellent way for you to connect with your audience and build your business. It is one of the strategies that any reputable digital marketing agency focuses on. Now that you know the email marketing metrics that you should be tracking, you can use them to improve your email marketing strategy so that it will be more effective.

If you’re looking for a Kansas City digital marketing agency to help you improve your SEO, then Akby is the company for you. We will help you achieve the results you want for your business. Contact our team today to find out what we can do for you!

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