Whether you’re a large enterprise or a small business, you’ll have to embrace today’s trends of digital marketing. With it, you can generate plenty of new leads that can potentially be converted into a paying customer. It sounds that digital marketing, then, is vital to any company’s success. While that is true, one cannot ignore the benefits of traditional marketing methods as well.
You should never rely on digital marketing methods alone. You must always pair it with different traditional marketing methods if you want a better chance of generating more leads. After all, you shouldn’t be putting all your eggs into one basket.
That said, here are three ways you can combine traditional and digital marketing methods together:
Social Media and Prints
When you set up your business, you might have already set up your company’s social media as well. This can include an account on Facebook, Twitter, or any other platform to help you communicate with your target audience. However, none of your efforts will be noticed if no one is aware of your existence.
With that comes traditional printing. When you print your business cards, banners, signs, brochures, and other printed materials, be sure to include icons that lead to your social media as well. In fact, you can even integrate your prints into shirts, mugs, and different items. That way, when anyone lands their eye on your prints, they’ll immediately become aware that you exist, and they can learn more about you by visiting your social media.
Email and Mail
That’s right—mail still exists, and you should be utilizing it as part of your marketing strategy. Both emails and mail marketing work the same way—you send mail to a potential customer’s address.
If they work the same way, why should you use both rather than one? Well, different customers have different preferences. For example, the older generation might prefer something a little more traditional, meaning they like the physical touch to their mails. For the new generation, emails are much more interesting and easier to use.
Simply put, you gain a more extensive range of audiences by using both means of mailing. While you might opt for one or the other depending on your audience, using both help immensely in terms of marketing your brand.
Call-to-Actions (CTAs)
CTAs are great in motivating potential customers to be one step closer to becoming a paying customer. That said, whichever marketing method you’re using, whether it is direct mail or emailing, social media marketing or brochure printing, CTA should exist in each one of them. In other words, both your digital marketing methods as well as your traditional printed materials should work together, providing CTAs to move customers closer to making that purchase decision.
Bottom Line
While everyone might be on the boat on digital marketing, you should never forget about traditional marketing. When you implement both types of marketing into your business, not only are you giving yourself a better chance at finding new leads, but you’re making yourself more easily well-known by creating different channels that all lead to you.
If you’re looking for a digital marketing agency, get in touch with us to see how we can help.
