Trends are one of the essential factors in a digital marketing campaign. Since they are ever-changing, being up-to-date is one of the responsibilities of marketers to ensure that they stay on top of the game. As a result, digital marketing campaigns become successful.
Keeping up with trends and statistics also applies to email marketing. Although it is one of the earliest ways to promote products and services online, things have changed over time, affecting how businesses use the marketing tool. But which trends and statistics for email marketing statistics should digital marketers see? Here are some ideas.
1. Half the World’s Population Uses Email
The number of people who use email has increased by an important factor. It is a factor that needs to be considered by email marketing consultants and business owners. The more people who use email, the better your chances of reaching out to new customers and existing ones.
However, this doesn’t mean that you should use the same kind of content and the same strategy. The best way to maximize your reach is by using a suitable method that targets the right audience. In the 2022 Statistica Email Marketing Report, about 4.3 billion people use email, or almost half of the world. Email is a proven tool for delivering messages to its recipients. It is easier to track and measure engagement metrics.
2. People Exchange Billions of Emails Daily
Email marketing statistics have shown that there are billions of emails exchanged worldwide daily. The most recent statistic shows that the number of emails sent and received is about 332 billion. It is an indication that more people rely on email for their communication needs. It is also one of the reasons why email marketing can be considered an essential tool for businesses.
The good thing about email marketing is that you can reach out to existing or potential customers using different content. You can send a professional email to reach out to existing customers, while you can send a more casual one to reach customers personally.
3. Emails Are Effective Distribution Tools
Email marketing statistics show that email is a great distribution tool for businesses. People can use it to send and receive content quickly. Communicating is much easier when you have email. It can be used to send official announcements or to send promotional emails.
For marketers, email is one way to get in touch with customers. You can give them updates or promote specific services and products. You can also use it to follow up with unpaid invoices or to thank them for their purchases. You can give them tips on using your products or services effectively.
4. Emails Deliver Strong ROI
One of the best email marketing statistics is that emails deliver strong ROI in marketing campaigns. It is one of the main reasons marketers still rely on email for communication. There is less chance that the ROI will be a negative one.
It is also one of the easiest ways for marketers to measure their ROI. Email marketing statistics have shown a higher correlation between the sales made and the number of emails sent or received. It is also easier to track and measure the response rates.
Conclusion
Email marketing is still one of the most important ways to promote products and services online. Its popularity has grown over the years, making it an essential part of any digital marketing campaign. More people use email nowadays, making it easier to reach a bigger audience.
Using email has many advantages, but only if you use it correctly. You have to play by the rules and ensure that your content is relevant to your customers. You should also keep up with trends and statistics to make sure that you maximize your reach and engagement in email marketing.
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