Your marketing and branding strategy isn’t just all about advertising. Sometimes, it’s something a lot more tangible than that. Here, we’re going to take a closer look at just how important a role promotional items can have in your business, and how to make sure you choose the right items to have the right impact on your market.
- They’re low-cost and long-term
When you give a customer a promotional item, whether it’s at a trade show, a special sale, or some other event that you’re running, you’re giving them a constant reminder of your brand. Providing that you choose an item that they’re likely to get some use out of time and time again, they will constantly engaging with the brand, which can make it all the more likely that they will eventually convert or, in the case of repeat customers, return to your products and services again, increasing their lifetime value.
- It helps create brand exposure and recognition
If you’re a small business trying to find your foothold in a market, then it’s crucial that people begin to recognize and know your brand. Promotional items can help with just that. When someone is wearing a t-shirt with your logo on it or using a branded mug of yours in the office, it helps bring exposure to the business. Others may ask about it, or simply come to recognize it. This helps establish your business and its reputation in the industry. It can also be one of the “touches” necessary to help convert a lead.
- It builds real customer loyalty
A promotional item isn’t just a way to get your brand out there, however. It’s also a present to your customers. We all naturally love receiving gifts. In the trade show environment, a little swag is expected, and not bringing any will help you stand out in a rather unflattering way. However, outside of that environment, some merch can be unexpected, making it even more of a treat for your customers. This can help build a sense of loyalty in your customer base, which then goes on to make them likely to spend more on your products and services.
- They can even be useful for employees
In most cases, business owners think about how branded items can improve their relationship with customers, but it can do the same for your employees, too. Getting a stress ball, mug, or some other item with the company logo can help make them feel like they belong and like they’re part of a team rather than a lone employee. As such, this can help them get more engaged with their work and more motivated to not let that team down.
- Find the promotional items you need with Akby
Akby is glad to help you see all the benefits of promotional items mentioned above and more. We can handle the entire process of creating and sourcing custom branded goods for your business, helping you build brand recognition, customer loyalty, and a cost-effective boost to your marketing strategies, so don’t hesitate to get in touch and see which merch might work best for you.
