Businesses purchase many promotional products to help build, foster and strengthen their relationships with customers. They do this by improving their service channel, improving customer engagement, and even giving away certain freebies during corporate events or press releases. This kind of freebie-based promotional strategy utilizes promotional products.
Promotional products, also known as corporate gifts, can create a lasting impression and carry a message that resonates with recipients. Various promotional products are available, making it essential for marketers to understand which products would be most beneficial when marketing to their target audience. Here are some effective promotional products you can try in 2022 and beyond:
Eco-Friendly Products
Products that carry the message of being environmentally friendly are becoming more popular. Eco-friendly products can include reusable totes, stainless steel water bottles, and reusable shopping bags. These products will not only help spread awareness of your brand’s environmental sensibilities, but they can also become a long-lasting and practical tool by the recipient.
T-Shirts & Accessories
T-shirts and accessories are a staple for promotional products for businesses. T-shirts are a basic item that is worn by everyone and can be customized with a company’s logo or message. Accessories, such as phone cases and pens can help reinforce a company’s image. Think about the message you want to send and how you want to brand yourself with the help of promotional products.
Custom Face Masks with Logo
Easy to wear and make a statement, custom face masks are a great promotional product to consider. These face masks can come in different sizes, designs and with different logos and messages. They can also be worn for a variety of purposes, such as exercising, running, or going to the beach.
Water Bottles
Everyone needs water, and a reusable water bottle can be a great promotional item for any occasion. Customers, clients, employees, and others will appreciate the fact that they are being environmentally friendly. Offering water bottles for free also creates a great deal of brand recognition and awareness.
Money Clips
Money clips can be customized and personalized to create a more personal look for the recipient. This can be especially effective with male consumers. Money clips are great promotional products if you want to create a lasting impression and promote the image of your business while your customers are on the go.
Keychains
Keychains are a great way to keep people’s attention on your logo. They can come in a variety of shapes, sizes, and colors, depending on your preference. They can be associated with a specific activity that can be tied to your service offers or products. Besides representing your brand, you can also make them seasonal by featuring designs associated with holidays, such as Christmas or Halloween.
Tote Bags
Tote bags are great for any occasion and can be customized to fit a variety of uses. Tote bags can be used as a purse, gym bag, or even a beach bag. They can be used to promote a company’s image, awareness and to help promote a specific product or service.
The Right Promotional Products for You
There are literally hundreds of promotional products options, and selecting the right one for your business can be a challenge. Choosing a promotional product is like choosing any marketing campaign: select what is best for you and your company.
Get custom merchandise for your promotional products with our help here at Akby. We are a full-service digital marketing agency based in New Jersey. For your unique promotional strategies, contact us today!
