As an online retailer, you know that merchandising and SEO are both essential aspects of driving traffic and sales. But you may not realize that integrating these two strategies can boost you significantly in both areas.
If you want to make sure potential customers are seeing your merchandise, it is important to integrate SEO into your strategy.
There are several key components to keep in mind at different stages of the purchase process. By paying attention to these details, you can ensure that your merchandise is more visible and more likely to be purchased.
Allow Discovery
In the ecommerce world, the shopper’s first glimpse of your brand is your home page. And just like a physical store, they will leave if they don’t like what they see. This is where brand discovery comes in. You have to make a good first impression with your home page to keep shoppers on your site long enough to consider your products.
Google Search is a powerful tool that can help your business succeed. By optimizing your website for search engines, you can earn valuable real estate on the first page of the search engine results page (SERP).
Your website will be more visible to potential customers, who can discover your products and services. However, if your website is poorly designed or difficult to navigate, potential customers may instead choose to do business with one of your competitors.
Engage
Once your customer lands on your website, they need to feel compelled to browse through your products. This is where product discovery comes in, and you need to ensure that your product page gives them everything they need to make a purchasing decision–images, product information and reviews, shipping information and customer reviews.
With so many ecommerce sites popping up, it can be hard to attract customers to your site and keep them there. There are so many options to choose from, and many customers are satisfied with the knowledge that they can find your products on Amazon or in their favorite brick-and-mortar store.
Convert
After a potential customer has chosen one of your products, they will want to know they’re making the right decision. This is where you must ensure that your “call to action” is clear and easy to find. Do not make your customers navigate through a maze of links to find your shopping cart. This is a recipe for abandonment and lost sales.
For some customers, your first impression may be enough to drive traffic to your site. But for others, you may need to use SEO to help convert that traffic into sales. It all comes down to how well you market your products.
By using SEO to promote your products and services, you can help potential customers find your page and gain a new perspective on your brand.
The Bottomline
Integrating SEO and merchandising is a win-win situation when all is said and done. SEO helps to improve your visibility, and merchandising helps increase sales.
By integrating SEO and merchandising, you can create a cohesive strategy to increase traffic and sales. SEO will help your website become visible to potential customers, and merchandising will help you keep those customers engaged long enough to make a purchase.
Invest in an affordable SEO agency today here at Akby. We are a full-service marketing agency that will help you rank higher on the SERPs. Get in touch with us.
