Google used to be a mere search engine, but it has evolved to a point where companies turn to it for marketing. Tracking a company’s marketing efforts is often tricky because many factors contribute to success or failure. However, Google provides some tools that can help businesses track their progress. One perfect example of this is Google Ads.
Google Ads is a service that helps businesses reach their target audiences through online advertising. However, it also allows companies to track conversions through a feature to see how many people who saw their ad completed the desired action, such as making a purchase or signing up for a newsletter. However, this is incredibly tricky because there’s a difference between a click and an actual conversion. For this reason, we’ll discuss how you can track conversions on Google Ads. These include:
#1 – Website Conversions
Website conversions are the easiest to track because they can be tracked by installing a simple piece of code on your website. This code will track visitors who visit your site and complete the desired action, such as making a purchase or signing up for a newsletter.
For example, if your website sells products, you can track how many visitors come to your site and make a purchase by installing a code that tracks when a product is added to a shopping cart and when a purchase is completed. This code can then be used to calculate your website’s conversion rate.
#2 – Phone Calls
Phone calls are highly effective for tracking conversions because phone calls are a direct way to reach out to potential customers. By tracking phone calls, businesses can identify which marketing campaigns drive the most call traffic and conversions. Additionally, phone call data can optimize marketing efforts by targeting key demographics more likely to convert customers.
#3 – App Installations or Purchases
App installations and purchases are considered the desired actions marketers want users to make, so tracking how many people are completing these actions is essential. By tracking app installs and purchases, marketers can gauge whether their campaigns successfully drive the desired behavior. Additionally, this data can be used to optimize future campaigns by targeting users who are more likely to convert.
Additionally, app installations and purchases are essential for understanding which channels or marketing efforts are most effective in driving conversions. This data can allocate marketing budgets more effectively and ensure that campaigns target the right audiences.
#4 – Offline Conversions
You might think that offline conversions aren’t possible, but they are. They refer to the data collected from customers who interact with your brand offline. For example, if you’re a brick-and-mortar store, you might track how many people come into your store and make a purchase.
In other words, someone might not make a purchase on your website, but they may come into your store and do so. If you can connect these offline conversions back to the original online interaction, you can get a more accurate picture of how effective your marketing efforts are.
Conclusion
Tracking conversions with Google Ads is tricky, but the effort is worth it because conversion tracking can provide valuable insights into your ad campaigns and help you optimize your Google Ads spend. In short, the conversion tracking data can help you optimize your campaigns for better results. By understanding which keywords, ads, and ad groups are driving conversions, you can make changes to improve your campaign performance.
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