akby logo

5 Practices Businesses Can Use to Improve Email Marketing

Email marketing is an established way to promote products or services online. It is a form of marketing used to build relationships with customers, promote new products or services, or simply keep customers up-to-date on what is happening with your business.

However, at the height of social media marketing, email marketing may become overshadowed by promoting where the people are. Therefore, as businesses continue to work their way online, there are many ways to maximize email marketing. Here are some ideas.

1. Use Welcome Emails

Welcome emails are a great way to introduce new subscribers to your business. They allow you to explain your business, your products or services, and what your customers can expect from your emails.

Welcome emails should be sent as soon as a new subscriber signs up for your email list. As they have an 82 percent open rate, welcome emails should be personal and friendly and give new subscribers a taste of what they can expect from your emails.

2. Remember to Personalize

Personalized emails have higher open, click-through, and conversion rates than non-personalized emails because customized emails are more relevant to the recipient and feel more like a one-on-one conversation.

Personalized emails can be as simple as including the recipient’s first name in the subject line or using dynamic content to show different images or offers based on the recipient’s location or purchase history. Receiving one should feel like a personal approach to whoever receives it.

3. Remind Abandoned Carts

Abandoned carts are a reality of eCommerce. Various reasons can cause them, but the result is a cart waiting for check out. Sending an email is an excellent way to remind customers of the items in their cart and encourage them to finish the purchase.

A personalized abandoned cart email should contain the products or services left out by the recipient. In a way, listing the things they abandoned makes them remember that they should purchase or subscribe to them in the future.

4. Send Interactive Emails

Interactive emails are an excellent way to engage your customers and make them remember your business. Adding links, videos, and other interactive images can make your emails more fun and exciting. Imagine not having to read through a bunch of texts.

Businesses can also use these links to drive traffic to your website or a landing page. Always think of the recipients as people without much free time to read through paragraphs of messages. It can be an excellent way to increase their conversion rate and boost sales.

5. Add Discounts or Promotions

Discounts and promotions are excellent ways to increase sales. Businesses can offer limited-time discounts or a percentage off for their customers. Promotions can also be a perfect way to engage customers to buy products.

Companies can also use promotions as an excellent way to test out new products. It can help them see how customers react to their new products before launching them on a larger scale. As a result, businesses can either brace for failure or success.


Email marketing is still viable for businesses to spread awareness, boost visibility, and increase sales. However, it takes more than sending an email to win the battle against other forms of digital marketing.

In addition to a strong strategy, your email marketing campaigns must be well-designed and mobile-friendly. With more people reading emails on their phones than ever, your emails must be easy to read and navigate on a small screen.

Akby is a digital marketing agency based in New Jersey. We offer lead generation services to help businesses find their target audience online. As marketing transitions to the digital space, we aim to get the same traction businesses have from traditional marketing and translate it online. Learn more about how we can help by booking an appointment on our website today.

© Akby. All Rights Reserved.