The COVID-19 pandemic has brought about crises for many businesses, forcing them to adapt or die. Those that are trying to pull through have transformed their practices in nearly every way—digital marketing, especially. Businesses have found themselves hard-pressed to rely on only the value of their brick-and-mortar establishments; nowadays, an online presence is needed to survive current circumstances.
The ineffectiveness of traditional advertising
The health crisis has revealed the weaknesses of traditional marketing. Right now, print advertising has proven ineffective while the public is obliged to stay inside. Businesses are also operating at minimal capacity, meaning their expenses might be a little tight right now. Any type of mass marketing is out of the equation simply because it may not be the best use of marketing resources.
With many people only paying visits to necessary businesses, such as pharmacies, clinics, and grocery stores, any recreational establishment might find it difficult to justify the cost of traditional advertising.
Digital advertising solves a lot of these problems
The COVID-19 pandemic is one of the reasons why so many businesses and companies have now taken their operations online. With many users and customers now looking to the internet for options, digital marketing is not something any business can ignore. With a robust digital advertising strategy, you could also enjoy the following advantages:
1. Easier interaction with customers through email marketing
Though it may have the stigma as being an outdated form of advertising, email marketing is still one of the most successful ways to reach your customer. Executed correctly, you can make leads and customers alike feel like you value them. Not only is it a wonderful way to inform or remind them that you are in operation, but you can also tell them about what changes you’ve made to your business as it relates to the pandemic.
2. Active social media to attract your target market
Social media is one of the best ways for you to reach your target market, especially if you know what platforms they favor. Restaurants, for example, are highly popular on Twitter and Instagram. B2B organizations, on the other hand, are better suited on Facebook and LinkedIn.
3. Faster access to your information
With a well-designed website and comprehensive SEO strategies, you could turn a lead into a conversion in just a few taps and swipes on their screen. Users could find your website more easily if it ranks better on Google, and with a good user experience, you could lead them to the information, products, and services they were looking for.
4. Success is highly measurable
The beautiful thing about digital marketing is that the success of your endeavors is highly measurable by the data. There isn’t a single digital marketing method that does not come with tons and tons of user data. This data means you can fine-tune and tweak your strategies on the fly, ensuring their success.
Final thoughts
Having an online presence is more necessary now than it has ever been. The truth of current circumstances is that user habits are likely to be changed forever, whether there is a health crisis or not. As such, it is important to keep abreast of all the latest strategies so you can reap the benefits and ride the waves.
If you’re looking for a digital marketing agency to help with your advertising, give us at Akby a call. With us, you can sit back, relax, and get your brand noticed.
