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How to Know If You Need a Digital Marketing Strategy Overhaul

If you get a wake-up call that your marketing efforts aren’t bringing in the best results, but you don’t have a plan of action to remedy the problem, you might benefit from a makeover. Let’s say you got poor results from a recent campaign—it might be a sign that you need to start from scratch and plan a new strategy from the ground up. But how do you know that you need that strategic overhaul right now?

Here are some signs to watch out for:

Your Last Campaign Strategy Was Done Hastily

If you’ve noticed that your best tactics are no longer working, it could be time for a change.

Suppose your last Facebook or Instagram marketing campaign didn’t produce the results you wanted, and you haven’t analyzed the data to figure out why this happened. In that case, it may be time to re-evaluate your strategy.

If you haven’t spent time analyzing your past social media marketing campaigns, you might not know that your audience has changed or that there are new tools and tactics you could be using. An overhaul of your strategy could be the quick fix you’re looking for to get the results you want.

You Don’t Know How to Measure Your Results

Before you start a new campaign, you need to know how to decide if it’s a success. If you don’t have any way to tell if your marketing campaigns are successful, then it’s time to develop a measurement model that shows you your best tactics.

Know what you’re looking for before you start, and you’ll be able to tell if your marketing efforts are working or not.

Your Website Is Not Showing on Search Results

If you’re not showing up on search results, it could be that your website just needs a change to help you rank higher on searches.

It’s essential to watch out for your rankings on Google, Bing, Yahoo, and other search engines. If you notice that your site is too hard to find with one quick search, it’s time to give it a makeover.

If you need help with your search engine optimization, you can book an appointment with a professional who can help you get the most out of your website.

You Are Not Utilizing Multiple Platforms

In the age of social media, you should be utilizing multiple social media platforms to your advantage. If you’ve only been using one social media platform, consider expanding your reach. You might be able to find more success by doing so.

Your Real Revenue Is Far Below Your Expectations

Seeing the big difference between your target revenue and real revenue might be the biggest sign of all. If you expected your traffic to bring in $100,000 in revenue, but you only see $50,000, it’s time to change up your marketing tactics. Looking at the whole picture and making tough decisions can show you where you need to make changes. 


If you’re looking for a small fix to your digital marketing strategy, then maybe you don’t need a complete makeover. But if you’ve tried everything you know and good results elude you, then it might be time for a change. Experimenting with your marketing strategies will help you find success. Be sure to keep your eyes open for any signs you need some modifications.

Need help from an experienced digital marketing agency in New Jersey? We’re here to help. Akby is a full-service digital marketing team that can help you grow your business in many different ways. One of our expertise is lead generation. Whether you are a startup, medium-sized, or large enterprise, we have you covered. Contact us today!

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