Do you want to attract more customers through Instagram? Posting high-quality images and videos are definitely important, but Instagram Stories deliver fresh and relevant content to your target audience. What’s more, Instagram Stories drive up engagement, bringing consumers that much closer to your brand.
Not convinced? Here are some of the best reasons why using Instagram Stories can help you attract more customers:
Stay on Top of Your Audience’s Mind
If you want to attract new customers, your brand needs to be on their minds. One way to do that without alienating customers by being too aggressive is by taking advantage of Instagram Stories. The feature is great for this, as you can continually post without overpowering your audience’s feed. Instead of focusing on posting highly curated content, you can post more casual stories that will be seen by a large portion of your audience. This can drive up engagement, translating to new customers for your business.
Diversify Your Content
Instagram is a visual-driven platform, and it requires a lot of creativity to have an impact on your audience. Sharing the same content may stagnate your brand. Instead, give your customers something new to see by utilizing Instagram Stories. You can quickly diversify the types of content that you put out there through this feature, whether by making polls, sharing links, featuring customer reviews, and more.
Real-Time Marketing
Thanks to Instagram Stories, it’s possible to do real-time marketing and even get real-time customers. Instagram Stories supports this type of marketing as it’s used to reach your target audience in all the right moments.
Maintain Visibility
The new Instagram algorithm may reduce the number of times your posts appear on your followers’ feeds. Why? It’s because Instagram only shows specific posts to followers, usually those that the user is most interested in. That said, there’s a big chance that a lot of people within your target audience may not see your posts. Thankfully, it’s not the only way to remain visible on the platform. Instagram Stories will help you stay visible, as it’s not at all affected by an algorithm. When you post a story, count that it will show up on your followers’ feeds.
Connect With Your Target Audience
Customers are drawn to brands that they’re connected to. Instagram Stories can do just this, helping you connect more effectively with your target audience. The Stories that you post will most likely be a bit less curated and will be rawer and more authentic, which helps tap into the emotion of your target audience. Stories like these humanize the business and make it seem more authentic, which will help you win more customers in the long run.
Conclusion
Instagram Stories help businesses have more freedom and flexibility in their Instagram marketing despite the ever-evolving changes on the platform. With Instagram Stories, you get to attract more customers by being more visible, more relatable, and more authentic.
If you don’t know where to start with your Instagram strategies, you can hire a digital marketing agency that specializes in social media to help you out. Instagram can be tricky, especially if you’re a first-timer to the platform. A digital marketing agency can guide you in crafting the right strategy to win over your customers and build a stronger brand.
We are one of the most reputable digital marketing agencies in the US. Get in touch with us today and let us know how we can help you!
